Bodegas Luzón at the Open Days China 2024

Bodegas Luzon is involved during this month of June along with its distributor in China, Cofco, in the Open Days China 2024 city tour, organized by ICEX.

This event takes place in four key cities of China, highlighting the importance of emerging markets for the wine industry.

Open Days China started successfully in Chongqing on June 18th, followed by Changsha (Hunan) on June 20th. These events were an excellent opportunity for Bodegas Luzón to show the quality and diversity of its wines to all those who wanted to visit our stand, in two events that were a success in terms of attendance by both end consumers and professionals, thus fostering solid and lasting business relationships.

The next events will be held in Beijing on 23 September and in Shenzhen (Canton) on 25 September. These cities represents strategic markets for Bodegas Luzon, thanks to their economic dynamism and the growing appreciation of high quality wines by the Chinese public. In these upcoming dates, the winery, through its representative Cofco, will have the opportunity to interact with a diverse professional audience from the food industry, introducing its wines and sharing its passion for viticulture.

The collaboration with Cofco, one of the largest wine distributors in China, has been fundamental for the presence of Bodegas Luzón at this important event. Cofco not only facilitates the distribution of its wines, but also ensures that the products reach Chinese consumers with the best quality and presentation.