Bodegas Luzón will deliver 3,000 bottles of their wines for free to the Spanish hostelry industry to fight against the COVID-19 crisis

May 28, 2020

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Activities

The initiative, which will result in more than 18,000 drinks made available to consumers and with the name of “Somos Hostelería” (“We are Hostelry”), aims to be a support for bars and restaurants throughout our geography, one of the sectors most affected by the crisis in the Coronavirus.

In these two weeks of reopening in phases, Bodegas Luzón will do its bit to collaborate with the Spanish hostelry industry, delivering free wine to rearm the activity of bars and restaurants. This collaboration will consist of the delivery of two of its most recognized references, Luzón Colección Blanco, and Luzón Colección Monastrell, wine that was awarded in the last Jumilla wine quality contest as the best Monastrell wine from the D.O.P. Jumilla without wood, and that consecrated her as the best Monastrell de Jumilla in that category.

The campaign will also be reflected in social networks and the Online environment, where with the hashtag #SOMOSHOSTELERÍA (#WeAreHostelry) it will accompany various publications in support of the campaign and some of the participating restaurants, regular customers of Bodegas Luzón.

An action that aims to alleviate the blow of the security measures that “the new normal” caused by the COVID-19 pandemic has brought, which will make all the bars and restaurants in our country, after being closed for almost two months, return with significant service limitations.

Hostelry in our country is professional and necessary, and for this reason, we want to be by your side in these difficult moments to return to being the ones we were a few months ago.

AT BODEGAS LUZÓN, WE ARE HOSTELRY